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Facebook for Farmers: How to Grow Your Business on Facebook

Why You Need a Facebook Page for Your Business

Many people just starting on their online business journey don’t know the difference between having a Page vs your regular Facebook Profile.  So, if you’re confused as to why you would need a Facebook Page for your small farm, gardening, or crop selling business don’t worry!  You’re in the same boat with many other business owners and we’ll get you up to speed quickly.

A Facebook Profile is good for connecting with family and friends or joining interest groups like Planting for Retirement.  And many people do connect with business connections on their personal profile, but it’s still limiting in terms of how many people you can reach on a broader scope.

A Facebook Page is better for your business and brand you can reach more people, target specific interests, and it helps spread your brand name and attract potential customers to your website.

An overview of what you’ll learn in this article is:

  1. How to create a Page
  2. How to grow your Page
  3. The basics of Facebook (FB) ads to grow your Page quicker

If you have any questions about any of the videos or would like us to give you specific advice for your Page, please head over to the Planting for Retirement Facebook Group and don’t hesitate to ask for help! 🙂

How to Create Your Facebook Page

Key Take Aways:

  • If you’re a local business make sure to pick the “Local” option when creating your Page
  • If you would like to sell nationally select the “Brand” when setting up your Page
  • You can use your Facebook Page to sell products from if you don’t have a website running yet
  • We recommend taking good images of your own garden or products to use for your page, but you can also use or if you need placeholder images for anything.

How to Grow Your Facebook Page

Key Take Aways:

  • Video & Live Video on Facebook gets the most traction because Facebook pushes that out to the Newsfeed (Timeline) for people the most
  • When thinking about what content to post ask: “Will this educate or interest potential customers?” and “Would I share this if I saw it while scrolling through Facebook?”
  • Also consider always leading people to your website when you post content
  • If you don’t have a website built yet, then don’t worry about that

How to Advertise Your Facebook Page

Key Take Aways:

  • If you don’t have your website up yet, you might run a few Like Ads to build your Page, but don’t spend too much money till you have products to sell or a site to send people.
  • You can sell your products directly through Facebook if you are ready to sell but not ready to create a site.

You may also enjoy these in depth articles on growing your Facebook community and on growing your “tribe” as it’s been called, thanks to the popular book by Seth Godin: Tribes – We Need You to Lead Us –

If you have any other questions, again feel free to ask in the Planting for Retirement Facebook Group – and request to join if you’re not already there!

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